CAREERS AT HUNTSMAN OPTICS

MARKETING OFFICER 360° MARKETING SPECIALIST

As our 360° Marketing Officer, you will bridge the gap between creative execution and data-driven marketing, owning multi-channel campaigns, driving brand awareness, engaging customer communities, and measuring performance to maximize return on investment.

POSITION TITLE Marketing Officer

EMPLOYMENT TYPE Full-Time

LOCATION Onsite – NSW, Australia

POSITION OVERVIEW

We are seeking a versatile, energetic, and strategy-minded Marketing Officer to join our team on-site in New South Wales. This is a true 360-degree marketing role designed for a hands-on professional who thrives across the entire marketing lifecycle—from high-level strategy and creative content production to digital campaign execution, event coordination, and brand management.

As our 360° Marketing Officer, you will bridge the gap between creative execution and data-driven marketing. You will own multi-channel campaigns, drive brand awareness, engage customer communities, and measure performance to maximize return on investment.

KEY RESPONSIBILITIES

CAMPAIGN & BRAND STRATEGY

Assist in developing and executing end-to-end multi-channel marketing campaigns including digital, print, direct mail, and live events aligned with business growth goals.

Maintain complete brand integrity across all touchpoints, ensuring consistent visual identity, messaging, and tone of voice.

Conduct market research, audience profiling, and competitor analysis to identify new growth opportunities.

DIGITAL MARKETING & CONTENT CREATION

Social Media Management: Plan, schedule, publish, and analyze organic content across LinkedIn, Instagram, Facebook, and emerging channels.

Content Production: Produce compelling written copy and basic multimedia assets including graphics, short-form video clips, banners, marketing collateral, blogs, and email newsletters.

Email Marketing: Design, segment, build, and deploy email campaigns using automated marketing platforms; track open rates, click-through rates, and conversions.

Performance & Paid Media: Monitor and support paid ad campaigns across Meta Ads, Google Search/Display, and LinkedIn; optimize targeting and ad copy.

ONSITE & LOCAL MARKETING OPERATIONS

Coordinate on-site marketing initiatives, local community outreach, and promotional event activations throughout NSW.

Work closely with internal teams including Sales, Operations, and Customer Success to align promotional timelines with service capacity and inventory.

Manage physical collateral production including signage, brochures, merchandise, and point-of-sale displays, liaising directly with local print vendors.

ANALYTICS & REPORTING

Track key performance metrics across digital platforms, web analytics tools, and CRM software.

Compile monthly marketing performance dashboards highlighting campaign reach, lead generation, customer engagement, and ROI.

Utilize data-driven insights to refine campaign strategy and optimize content performance continuously.

KEY QUALIFICATIONS & EXPERIENCE

Experience: 3+ years of experience in a broad, full-stack or 360-degree marketing role.

Education: Bachelor’s degree or relevant qualification in Marketing, Communications, Business, or a related discipline.

CRM & Email Tools: Experience with platforms such as Mailchimp, HubSpot, or ActiveCampaign.

Design & Content Creation: Experience with tools such as Canva and Adobe Creative Suite including Photoshop, InDesign, and Premiere Pro.

Social Media Management: Experience with platforms such as Meta Business Suite, Hootsuite, or Buffer.

Analytics Platforms: Experience with Google Analytics 4 and Google Search Console.

Core Skills: Excellent written and verbal communication, project management, visual storytelling, and multi-tasking under tight deadlines.

IDEAL CANDIDATE PROFILE

Hands-on Creator: Comfortable shifting effortlessly from drafting copy or designing graphics to reviewing campaign analytics.

Proactive Problem-Solver: Self-motivated, comfortable working on-site daily with a collaborative team, and quick to adapt to changing priorities.

Data-Informed Creative: Possesses an eye for strong creative design combined with an analytical mindset to track what actually drives performance.

APPLY FOR THE ROLE

READY TO MAKE
AN IMPACT?

Send your CV and a brief cover letter to Huntsman Optics or complete our online job application form.

APPLY FOR THIS POSITION →

DEFINE how you see the game

REDEFINE how you see the game.

REDEFINE how you see the game.

MARKETING OFFICER 360° MARKETING SPECIALIST

POSITION OVERVIEW

KEY RESPONSIBILITIES

CAMPAIGN & BRAND STRATEGY

DIGITAL MARKETING & CONTENT CREATION

ONSITE & LOCAL MARKETING OPERATIONS

ANALYTICS & REPORTING

KEY QUALIFICATIONS & EXPERIENCE

IDEAL CANDIDATE PROFILE

READY TO MAKE
AN IMPACT?

Australia

46 Sandringham Ave, Thornton NSW 2322.

+61 488 647 667

New Zealand

234 Palmerston Street, Westport 7825,

+64 3 789 4112

DEFINE how you see the game

REDEFINE how you see the game.

REDEFINE how you see the game.

MARKETING OFFICER 360° MARKETING SPECIALIST

POSITION OVERVIEW

KEY RESPONSIBILITIES

CAMPAIGN & BRAND STRATEGY

DIGITAL MARKETING & CONTENT CREATION

ONSITE & LOCAL MARKETING OPERATIONS

ANALYTICS & REPORTING

KEY QUALIFICATIONS & EXPERIENCE

IDEAL CANDIDATE PROFILE

READY TO MAKE AN IMPACT?

Australia

46 Sandringham Ave, Thornton NSW 2322.

+61 488 647 667

New Zealand

234 Palmerston Street, Westport 7825,

+64 3 789 4112

READY TO MAKE
AN IMPACT?